Companies have spent millions of dollars in marketing, running attractive ADs and campaigns to promote their niche. However, there is a wide chasm in the traditional marketing strategies – how can the company gauge the effectiveness of its marketing efforts?
Big Data provides opportunities for marketers to add the missing math to their creativity. Marketers can analyze data to attach significant results to their brand building exercises. These valuable insights can help organizations to take informed sales and marketing decisions. (more…)
